Branding
Building identities that feel like something.
Brand identity, logo design, visual systems and brand guidelines.
Brand design, creative direction
and content creation for brands
that want to connect
Hi, I'm Gabriela. I'm a brand and graphic designer focused on building thoughtful visual identities and cohesive brand experiences.
I combine creative direction with a strategic approach to help businesses communicate clearly and consistently across touchpoints. My work moves between brand identity, visual systems and graphic communication for businesses across different industries. I believe in feeling it first, then making it visible — creating work that connects with people and gives ideas a clear visual voice.

Brand Identity
Visual Systems
Creative Direction
Graphic Design
Visual Storytelling
Adobe Illustrator
Adobe Photoshop
Canva
CapCut
Meta Business Suite
Spanish — Native
English — Advanced
Brand identities, visual systems and creative projects shaped with intention across different industries.
NOTE The first two projects use images from the current portfolio PDF. The remaining covers are temporary typographic placeholders until the original project visuals are added.
A thoughtful mix of strategy, design and storytelling — bringing ideas to life in ways people can see, feel and connect with.
Building identities that feel like something.
Brand identity, logo design, visual systems and brand guidelines.
Making brands stand out.
Social media visuals, campaign concepts, content design and digital communication.
Turning ideas into visual stories.
Creative concepts, visual storytelling, art direction and brand aesthetics.
Creating content that connects.
Lifestyle-led content, product storytelling, short-form videos and authentic brand collaborations.
CONTENT THAT CONNECTS.
I create thoughtful, lifestyle-led content that brings products, places and experiences closer to the people they are made for.
Open to collaborations across wellness, beauty, fitness, travel, lifestyle and creative technology.
Let's create together ↗HAVE A PROJECT IN MIND?
I'm open to remote opportunities, creative collaborations and thoughtful projects. I'd love to hear what you're working on.